Case Study: Travel South Dakota boosts email engagement with Lawrence & Schiller

Travel South Dakota boosts email open rates to 25.04% with Lawrence & Schiller

The customer Travel South Dakota partnered with the vendor Lawrence & Schiller to enhance its email marketing efforts. The challenge was to create more effective and personalized email campaigns to engage potential travelers.

Lawrence & Schiller implemented a solution that layered web traffic data onto email subscriber lists to create thoughtful content journeys. This strategy used traveler personalization and dynamic content, leading to an impressive 25.04% open rate, significantly above the industry average. The campaign also earned awards for its performance.

Travel South Dakota