Case Study: Taco John’s boosts crave-worthy value marketing with Lawrence & Schiller

Taco John’s boosts social impressions 47.5% with Lawrence & Schiller

The customer, Taco John's, worked with the vendor Lawrence & Schiller on a marketing campaign to promote its value-focused daily specials and bold brand identity. The challenge was to effectively highlight these savings and increase engagement.

Lawrence & Schiller developed a creative and social media strategy that put a spotlight on Taco John's daily specials like Taco Tuesday. The solution included light-hearted social content and out-of-home advertising, which resulted in a 47.5% year-over-year increase in social impressions for the first quarter.

Taco John’s