Case Study: Pizza Ranch boosts same-store sales with Lawrence & Schiller’s Chief Buffet Officer campaign

Pizza Ranch boosts same store sales 28% with Lawrence & Schiller

Pizza Ranch, a restaurant chain with over 200 locations, faced the challenge of evolving its marketing to appeal to modern diners and attract new guests. To address this, they worked with the vendor Lawrence & Schiller, which conducted chain-wide research, focus groups, and creative testing to develop a new strategy.

Lawrence & Schiller implemented a new brand campaign that positioned Pizza Ranch as "Everyone’s Favorite Buffet," led by a Chief Buffet Officer. The solution included a TV/video series, refreshed branding, and targeted campaigns like "Buffet Your Way" and "Summer of Chicken." The results were significant, achieving a 28% same-store sales increase in the first quarter and the largest day of dine-in transactions in three years.

Pizza Ranch