Case Study: Monument Health builds a lasting brand with Lawrence & Schiller

Monument Health rebuilds its brand over 2 years with Lawrence & Schiller

The customer, Monument Health, faced a challenge of negative public perception and brand baggage despite being a leading health system. The vendor, Lawrence & Schiller, was engaged to conduct extensive research and develop a new brand identity, including a new name and logo, to reposition the organization.

Lawrence & Schiller implemented a comprehensive solution built around a new brand position of permanence and stability. This included creating the Monument Health name, a logo with symbolic building blocks, and a full brand identity rollout. The successful launch was highlighted by a major milestone with a new entertainment venue, helping Monument Health reposition itself as a leader with a solid foundation in its region.

Monument Health