Case Study: Horizon Health strengthens rural healthcare marketing with Lawrence & Schiller

Horizon Health boosts medical encounters 2% with Lawrence & Schiller

Horizon Health, a healthcare provider rooted in rural communities, faced the challenge of unifying its brand identity and growing its patient market share beyond urgent care. The vendor Lawrence & Schiller was engaged to help craft a new brand and supporting campaigns to raise credibility and awareness.

Lawrence & Schiller developed a campaign for Horizon Health that was grounded in an understanding of rural life. The solution included targeted initiatives to position Horizon as a destination for pediatric care and to address the specific healthcare needs of rural men. This effort resulted in a measurable positive impact, including a 2% increase in medical encounters, 11,740 pageviews for children's health content, and 410 clicks to book pediatrics appointments.

Horizon Health