Case Study: Dakota State University achieves record enrollment and cyber recognition with Lawrence & Schiller

Dakota State University boosts enrollment with Lawrence & Schiller, driving 1,682 new students

Dakota State University partnered with the vendor Lawrence & Schiller to support its ambitious "Cyber27 Initiative" and solidify its position as a leading cyber powerhouse. The challenge was to create a marketing and branding strategy worthy of a tech leader to drive student enrollment and national recognition.

Lawrence & Schiller implemented a comprehensive solution that included a new, scrollable website showcasing the university's accomplishments, tech-forward print placements like a Fortune magazine cover wrap with augmented reality, and revamped admissions materials. The results were significant, including a record-breaking enrollment of 1,682 students for 2025, a 50% media-attributed application rate, and a 48% year-over-year decrease in student cost per lead.

Dakota State University