Case Study: Bassford Remele Modernizes Its Brand with Lawrence & Schiller

Bassford Remele modernizes a brand built in 1882 with Lawrence & Schiller

Bassford Remele, a long-standing Minneapolis law firm, worked with the vendor Lawrence & Schiller on a branding initiative. Their challenge was to modernize their historic brand, which was built in 1882, by distilling their ethos into a refreshed brand position and visual identity that would showcase a more personable side of the firm.

Lawrence & Schiller developed a comprehensive solution that included a new brand position, "Winning the Right Way," and a reimagined visual identity. This involved creating a flexible design system inspired by neoplasticism, using warm color tones, and employing environmental photography to showcase the firm's authentic and approachable team. The new branding successfully highlighted the firm's personality and warmth behind its client relationships.

Bassford Remele