Case Study: Miller Estate and Elder Law achieves full visibility into the client journey with Lawmatics

How Lawmatics helped Miller Estate and Elder Law increase the overall effectiveness of their marketing efforts while improving the client experience

Miller Estate and Elder Law, an estate planning law firm, was struggling with a lack of visibility into its marketing funnel. Founder Bill Miller was using a disconnected set of tools for lead management and email campaigns, which made tracking the success of their content and marketing efforts a difficult and taxing process.

By implementing the Lawmatics platform, the firm consolidated its marketing operations, gaining the ability to automate lead follow-up and track a prospect's entire journey. This provided powerful reporting insights that identified their best-performing marketing sources. The solution saved the team approximately 40 hours per week, allowed for highly personalized client experiences, and significantly improved their marketing conversion rates and ROI.

Miller Estate and Elder Law

Bill Miller

Attorney