Case Study: Telecommunications Company improves data quality and customer trust with Lavastorm Analytics

Lavastorm Assures Data Quality between Operational Systems

The Telecommunications Company, a major Asia-Pacific provider of broadband, fixed-line, mobile, and entertainment services, struggled to trust data after moving from a single legacy CRM and billing system to separate best-of-breed platforms. The split created mismatches across customer, product, billing, activation, inventory, and fulfillment data, confusing staff and hurting the customer experience. Lavastorm Analytics helped the company address these data quality challenges with its data management and analytics solution.

Lavastorm Analytics implemented a 3-way reconciliation process across CRM, billing, and activation systems to identify misalignments, use activation data as the source of truth, and estimate the financial impact of discrepancies. Within two months, the Telecommunications Company had a repeatable process to detect synchronization issues, find root causes, and prioritize fixes based on revenue and customer experience impact, improving confidence in its data and helping create a single source of truth.