Case Study: Allstream achieves clean CRM data and improved sales performance with Lavastorm Analytics

Allstream Masters Data Quality Management and Improves Sales Performance with Lavastorm

Allstream, a Canadian business-focused IP communications provider, faced persistent CRM data-quality problems—duplicate, redundant and confusing records that made it difficult for sales teams to find contacts, vet leads and trust the system. Their existing desktop database tools were slow and labor-intensive, and leadership sought a solution that would enable collaborative analysis, faster cleansing and automation of data-quality processes.

Allstream implemented Lavastorm to de-duplicate and continuously monitor account data, enrich customer records and support ad-hoc analytics. The visual, easy-to-learn interface brought sales and management into closer collaboration, allowed the team to deploy analytics up to 50% faster than before, renewed confidence in the CRM, improved sales performance and delivered more personalized customer experiences.

Allstream

Troy Mayers

Sales Analytics Manager