Case Study: Nudus builds a nature-inspired brand identity with Lava

Nudus builds a future-proof brand identity with Lava, featuring numerous logo variants

Nudus, a new architecture studio based in Rotterdam, approached Lava for a holistic brand system. Their challenge was to create an identity that was stripped to its essence and truly reflected their core inspiration from nature. Lava was engaged to provide brand strategy, brand identity, and bespoke tooling.

Lava's solution was to create a dynamic brand identity influenced by the wind, a natural element. They developed a bespoke tool that allows the user to adjust the wind's intensity and direction, which in turn shapes the contours of the Nudus logo, resulting in numerous natural variants. This future-proof system provides Nudus with a cohesive and transferable identity to communicate their message with depth across all channels.

Nudus