Case Study: KRO-NCRV transforms broadcasting with Lava

Kro-Ncrv transforms broadcasting across 7 circles with Lava

The customer, Kro-Ncrv, a major Dutch broadcaster formed from a merger, faced the challenge of transforming its digital presence to unite its heritage and serve a broader audience in the digital age. The vendor, Lava, was engaged to provide brand identity, motion design, and UX/UI design services to create a new, cohesive brand that could work across all channels.

Lava developed a dynamic brand identity for Kro-Ncrv using a visual language founded on the 'seed of life' symbol, which reflected the organization's core values of connection. This flexible system was designed to grow with the future of broadcasting and perform consistently across all platforms and content, successfully translating the essential values into every moment of communication.

Kro-Ncrv