Laura Davidson Public Relations
16 Case Studies
Case Study: The Resort at Paws Up deepens guest engagement with Laura Davidson Public Relations
A Laura Davidson Public Relations Case Study
The Resort at Paws Up deepens guest music experiences with Laura Davidson Public Relations in 2024
Laura Davidson Public Relations partnered with The Resort at Paws Up, a luxury guest ranch, to address its challenge of deepening guest engagement through musical experiences to help them unplug and reconnect with their passions.
LDPR ideated and executed a collaboration with Fender Music Corporation, outfitting the ranch's accommodations with premium Fender guitars and learning apps. This solution created a new guest amenity program, which led to media features, access to Fender's roster of A-list musicians, an ROI opportunity via a custom purchase link, and plans for a full-service recording cabin.
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