Case Study: Ritz Paris achieves 220M+ media coverage with Laura Davidson Public Relations

Ritz Paris earns 220M+ coverage with Laura Davidson Public Relations

The Ritz Paris faced the challenge of generating significant media coverage in North America for the grand reopening of its fine dining restaurant, Espadon, without a budget to fly journalists from the U.S. to Paris. Laura Davidson Public Relations was tasked with creatively pitching the story to reach a high-end demographic that would appreciate the restaurant's exclusive offering.

Laura Davidson Public Relations implemented a resourceful media strategy, focusing on writers already planning trips to Paris and local stringers to secure coverage in key target outlets. The vendor achieved an unmatched volume of press, including highlights in Bloomberg, Wall Street Journal, and Condé Nast Traveler, with coverage exceeding 220 million impressions and securing full features in top-tier publications.

Ritz Paris