Case Study: MSD Capital transforms The Boca Raton into a premier luxury resort with Laura Davidson Public Relations

MSD Capital transforms The Boca Raton with LDPR and a $200 million renovation

MSD Capital, the hotel group owned by Michael Dell, faced the challenge of transforming The Boca Raton, a property they purchased in 2019 that was perceived as a tired convention hotel, into a fresh, iconic luxury destination. To promote this complete reimagination and multi-million dollar renovation, they enlisted the services of Laura Davidson Public Relations.

Laura Davidson Public Relations was brought in to promote "A New Golden Era" at the resort, highlighting its renovation, new partnerships, and management. The vendor successfully secured the hotel's inclusion on several coveted industry lists from publications like Condé Nast Traveler and Travel + Leisure, alongside feature stories in both print and digital outlets including Bloomberg and Forbes, re-establishing it as a preeminent luxury resort.

MSD Capital