Laura Davidson Public Relations
16 Case Studies
Case Study: Chatham Bars Inn drives bookings and millions of impressions with Laura Davidson Public Relations
A Laura Davidson Public Relations Case Study
Chatham Bars Inn drives 16M impressions with Laura Davidson Public Relations
Chatham Bars Inn, a historic property, faced the challenge of generating media awareness and bookings during its busy summer season and for upcoming winter and spring holidays. Laura Davidson Public Relations (LDPR) was engaged to develop a strategy to reach this key family travel market.
LDPR's solution was to partner with a single A-list social channel, The Bucket List Family, for a hosted stay. This collaboration generated a significant amount of user-generated content, including posts and stories. The results for Laura Davidson Public Relations were stellar, yielding over 16 million impressions and a 5.6% engagement rate, which drove 2,000+ new followers and additional bookings for the inn through a special promotion.
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