Case Study: Double Good reduces healthcare spend with Launchways

Double Good Expands Benefits Program While Reducing Healthcare Spend with Launchways

Double Good, a handmade gourmet popcorn company, needed a more strategic approach to benefits administration after management transitions exposed gaps in enrollment processes and plan design. The company was dealing with overlapping, expensive health plans, paper-based open enrollment, limited employee education, and rising healthcare costs. Launchways stepped in to assess workforce healthcare needs and identify where the benefits program was no longer aligned with employee usage.

Launchways restructured Double Good’s benefits offering by adding lower-cost medical options, improving dental coverage with dual plans, and introducing additional ancillary benefits such as basic and voluntary life, vision, and telemedicine. Launchways also implemented an online enrollment platform and a comprehensive benefits education campaign, including new materials and in-person enrollment meetings. As a result, nearly 50% of employees moved to a less expensive plan, manual enrollment was eliminated, employee satisfaction improved, and Double Good reduced its annual healthcare spend.

Double Good

Tim Heitmann

Chief Executive Officer