Case Study: Salt Security achieves standout Series A media coverage with LaunchTech Communications

Salt Security secures 20 media placements and 77% share of voice with LaunchTech Communications

Salt Security, an API security company, wanted extensive press release coverage for its $20M Series A funding announcement during a highly crowded news cycle dominated by the COVID-19 pandemic and the 2020 election. The challenge was to cut through this noise and secure high-value media placements.

LaunchTech Communications executed an aggressive outreach strategy to a curated list of media targets, securing coverage in 20 unique publications including all 9 priority outlets. This resulted in a 77% share of voice for Salt Security in the release month. LaunchTech successfully elevated the announcement above competing major news, significantly amplifying brand visibility and reinforcing its position as a leading API security company.

Salt Security