Case Study: CyberGRX strengthens TPCRM market leadership with LaunchTech Communications

CyberGRX secures TPCRM share of voice over 3 years with LaunchTech Communications

LaunchTech Communications was engaged by CyberGRX, a pioneer in third-party cyber risk management, to address a business challenge. The company needed to move beyond tactical media hits to build greater brand awareness and credibility for its innovative approach in the market.

The solution implemented by LaunchTech was an all-encompassing public relations and analyst relations program. This strategy secured total ownership of the "Third-Party Cyber Risk Management" message, consistently achieving a dominant share of voice against competitors. Over the three-year engagement, LaunchTech built a successful bench of spokespeople, secured high-value media wins, and supported the client through two capital raises and a successful acquisition.

CyberGRX