Case Study: CloudKnox Security achieves Microsoft acquisition momentum with LaunchTech Communications

CloudKnox Security Inc boosts CIEM visibility and lands Microsoft acquisition with LaunchTech Communications in 2021

CloudKnox Security Inc, a cybersecurity company, faced the challenge of growing its brand visibility and establishing a new Cloud Infrastructure Entitlements Management (CIEM) market category to capture the attention of potential acquirers. To address this, they partnered with vendor LaunchTech Communications for strategic communications and analyst engagement management services.

LaunchTech implemented a solution focused on analyst relations to validate the CIEM category and secure high-impact media coverage. This strategy significantly enhanced CloudKnox's industry recognition and brand visibility. These efforts were a major contributing factor in CloudKnox's successful acquisition by Microsoft in July 2021.

CloudKnox Security Inc