Case Study: Zipline leads a new drone logistics category with LaunchSquad

Zipline secures 1.2k+ stories in two years with LaunchSquad

Zipline, a drone logistics company, faced the challenge of clarifying and evolving its market position to better reflect its leadership and vision in a crowded industry. They engaged the vendor LaunchSquad for strategic messaging, positioning, and global communications services to address this challenge.

LaunchSquad implemented a comprehensive program that included deep positioning work to define a new category for Zipline, executive counsel, and a global media strategy. The solution led to the placement of over 1,200 stories, the announcement of key partnerships, and significant coverage for a $250 million funding round. This effort successfully brought Zipline's story to the forefront and helped solidify its market leadership.

Zipline