Case Study: Xage Security builds zero trust credibility and industry awareness with LaunchSquad

Xage Security earns 424 media placements with LaunchSquad

The customer, Xage Security, faced the challenge of launching out of stealth and establishing credibility in the crowded cybersecurity market. To accelerate the industrial digital revolution with its zero trust security model, Xage partnered with the vendor LaunchSquad for a comprehensive public relations and marketing program.

LaunchSquad implemented a strategic solution that included company positioning, messaging, storytelling, and always-on media and analyst relations. This program successfully defined a new security category for Xage and yielded significant results, including 424 media placements, 30 executive bylines, and the prestigious SINET16 Innovator Award, establishing the company as an industry leader.

Xage Security