Case Study: Waabi achieves global headlines and industry leadership with LaunchSquad

Waabi earns 320 unique press hits in 2023 with LaunchSquad

Waabi, a self-driving truck venture founded by AI expert Raquel Urtasun, faced the challenge of launching out of stealth and establishing itself as a credible leader in the crowded autonomous vehicle industry. To build its reputation and explain its highly technical, simulation-centric approach, Waabi partnered with the PR and marketing agency LaunchSquad for brand strategy, messaging, and media relations.

LaunchSquad implemented a comprehensive communications strategy that distilled complex technology into accessible storytelling. The agency managed the company's launch and subsequent announcements, including a major Series B funding round, by leveraging high-impact video content and securing top-tier media placements. This work positioned Waabi as a pioneer in generative AI. The results for Waabi were significant, including 320 unique press hits in 2023, over 380 articles for its Series B, and widespread industry recognition, successfully establishing it as an industry leader.

Waabi