Case Study: The Trevor Project boosts awareness and media impact with LaunchSquad

The Trevor Project earns 80+ top-tier media placements with LaunchSquad

LaunchSquad partnered with The Trevor Project, a nonprofit supporting LGBTQ youth, to amplify awareness of its lesser-known programs beyond crisis services. The challenge involved raising the organization's profile for its research, advocacy, and technology work, while also centralizing a previously fragmented approach to pursuing awards and speaking opportunities.

The solution involved a strategic PR program including storytelling, media relations, and a staggered launch for its AI-powered Crisis Contact Simulator training tool. LaunchSquad secured high-impact media placements, awards, and speaking engagements. The results included over 80 top-tier media placements, a 150% increase in survey mentions, and approximately 5.5 billion media impressions from a key partnership, solidifying The Trevor Project as an innovative leader.

The Trevor Project