Case Study: Precision Neuroscience establishes category leadership in brain-computer interfaces with LaunchSquad

Precision Neuroscience earns 119+ media hits in 12 months with LaunchSquad

Precision Neuroscience engaged the vendor LaunchSquad to elevate its profile and establish itself as a leader in the competitive brain-computer interface (BCI) field. Their challenge was to cut through the category hype and differentiate the company from its rivals to prove its technology was a viable solution for treating neurological illnesses and injuries.

LaunchSquad's solution involved a comprehensive PR and storytelling strategy that leveraged the founding team's expertise, company milestones, and competitor news. The agency secured major media placements, most notably an exclusive operating room viewing for The Wall Street Journal that led to a multi-platform feature. The results were significant, including over 119 media pieces, 12 podcast recordings, and 3 top-tier speaking engagements, successfully establishing Precision Neuroscience as a category leader.

Precision Neuroscience