Case Study: Nutrafol establishes category-leading hair wellness with LaunchSquad

Nutrafol secures 100s of stories with LaunchSquad

Nutrafol came to LaunchSquad in the summer of 2020 seeking to increase its brand awareness beyond the beauty trade press and into the broader wellness market. Their challenge was to expand their footprint in business, lifestyle, and consumer publications to establish themselves as a leader in the hair wellness category.

LaunchSquad implemented a comprehensive media relations and thought leadership strategy, tapping into cultural conversations around female hair loss and leveraging the brand's scientific backing. This approach secured hundreds of media hits, positioned the CEO as an expert, and launched three new products. The measurable impact included establishing Nutrafol as the category leader and securing product recognition from major publications like Women’s Health and Allure.

Nutrafol