Case Study: iHeartMedia strengthens podcast leadership with LaunchSquad

iHeartMedia earns 1000s of podcast coverage pieces with LaunchSquad

The customer, iHeartMedia, was a legacy radio company seeking to transform its brand identity and be recognized for its extensive podcast business in a market increasingly dominated by competitors like Spotify. The vendor, LaunchSquad, was engaged to provide strategic communications services including messaging, media relations, and content development to address this challenge.

LaunchSquad implemented a sustained strategy focused on proactive storytelling, building key media relationships, and securing a steady stream of coverage around new partnerships and podcast launches. This effort established iHeartMedia's category leadership and elevated its executives as industry thought leaders. The measurable impact for the vendor's client included thousands of pieces of coverage, achieving a top share of voice neck-and-neck with Spotify, and securing hundreds of executive briefings that reinforced the company's market position.

iHeartMedia