Case Study: Equip becomes a leading virtual eating disorder treatment provider with LaunchSquad

Equip earns 250+ pieces of coverage with LaunchSquad

The customer, Equip, is a provider of virtual eating disorder treatment that faced the challenge of evolving from an early-stage startup into a recognized industry leader while educating the public on misconceptions and gaps in care. To meet this challenge, they engaged the vendor LaunchSquad for strategic communications and public relations services.

LaunchSquad implemented a comprehensive solution that included developing Equip's thought leadership platforms, creating executive talk-tracks, and activating a clinical Provider Spokesforce. This strategy successfully generated over 250 media hits and approximately 80 executive briefings. As a result, LaunchSquad helped position Equip as the leading provider in its field and a major voice in changing the cultural conversation around eating disorders.

Equip