Case Study: Cohere boosts AI thought leadership and media visibility with LaunchSquad

Cohere drives 9,252 articles in 2023 with LaunchSquad

Cohere, an AI company building foundational large language models, faced the challenge of launching out of stealth and navigating the immense hype and fear surrounding the AI revolution. They partnered with LaunchSquad for comprehensive communications support to establish their presence and build their reputation as a leader in the space.

LaunchSquad acted as Cohere's in-house communications team, executing an always-on media relations campaign focused on industry commentary and educational expertise. This high-impact effort resulted in significant media coverage, including thousands of articles and major speaking slots at global tech conferences, successfully putting Cohere on the map as a key player in AI.

Cohere