Case Study: Atom Power builds a new networked energy category with LaunchSquad

Atom Power secures 88 major features in 8 months with LaunchSquad

Atom Power, a company focused on modernizing energy consumption, engaged the PR and brand strategy firm LaunchSquad. The challenge was to introduce the company's groundbreaking digital circuit breaker to a wider audience and later to establish its new focus on EV charging as a major player in that competitive space.

LaunchSquad crafted a compelling narrative and new brand positioning for Atom Power, creating the category of "networked energy." The solution involved a story overhaul and targeted media relations, which successfully established the company in the EV market. The results included 88 major media features, a total readership of 328 million, 33 media briefings, and secured speaking engagements at major industry events.

Atom Power