Case Study: NA-KD boosts brand awareness and engagement with Launchpad6 ContestPad

NA-KD teams with Launchpad6 to create excitement around their new line of clothing

NA-KD partnered with Launchpad6 to promote a new gender-neutral clothing line created with Swedish singer Danny Saucedo. The challenge was to generate brand awareness and engagement among Danny’s fan base while driving excitement around the collection, using video and competition mechanics. Launchpad6 provided ContestPad, along with a branded microsite, contest hosting, and support.

Launchpad6 delivered a custom-designed video contest with public voting, social sharing, entry moderation, and seamless video uploads, all aligned to NA-KD and Danny’s branding. The campaign generated strong engagement, with more than 11,000 video plays, 16,000+ votes, and over 36,000 views. The contest exceeded NA-KD’s expectations and helped boost brand awareness among Danny’s millennial fans.

NA-KD

Evan Thomas,

Head of Social Media