Case Study: FranklinCovey Education empowers student voice with Launchpad6 ContestPad

Franklincovey Education, Launchpad6 And The Student Speech Contest

FranklinCovey Education, a division of FranklinCovey, wanted a new way to celebrate Leader in Me students and encourage them to share their leadership stories more deeply. To do that, they partnered with Launchpad6 and used ContestPad Video contest software, along with a branded microsite, public voting, social sharing, and judging panel assessment.

Launchpad6 built and supported the International Student Speech Contest platform, which let students upload videos, receive votes, and go through multiple judging rounds with strict validation and security requirements, including GDPR compliance. The result was 900+ student entries from 400+ schools in 30+ countries, more than 1 million video views, and a #1 organic search ranking for “Student speech contest,” making the contest a major source of video content and brand exposure for FranklinCovey Education.

FranklinCovey Education

Zac Cheney

Vice President of Marketing for the Education Division