Launchpad6
11 Case Studies
Case Study: Belairdirect boosts brand awareness with Launchpad6
A Launchpad6 Case Study
Belairdirect - Customer Case Study
Belairdirect partnered with Sid Lee to engage CFL fans and generate brand awareness through user-generated content. They needed a white-labeled, highly customizable video contest platform from Launchpad6—specifically ContestPad—that could support video uploads, a gallery, and contest judging without custom development.
Launchpad6 provided the ContestPad Advanced package to power the “Coach for a Day” contest, delivering a fully branded microsite and easy submission management. The campaign produced 190+ video entries, thousands of views, and reusable UGC for Belairdirect, while significantly increasing brand awareness among CFL supporters.
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Belairdirect
Nick Corroon
Digital Producer