Case Study: Sea Tow Services International Inc. boosts conversions and streamlines member management with LaunchPad Lab

Sea Tow Services International Inc boosts conversions and reduces manual work with LaunchPad Lab

Sea Tow Services International Inc, a marine assistance franchise, faced challenges with outdated systems that lacked integration between their website, Heroku-based API, and Salesforce, hindering their goal of using Salesforce as a single source of truth. Their website was difficult to navigate and their marketing team had limited control, while manual processes for membership upgrades and partner offers were inefficient. They turned to LaunchPad Lab for its Salesforce and Heroku expertise to achieve a digital transformation.

LaunchPad Lab reimagined Sea Tow's digital presence by building a new WordPress website integrated with Salesforce via a custom API and using Auth0 for authentication. They developed modern React.js applications for a self-service member portal and a partner portal, enabling features like mid-year upgrades and automated offer management. The solution streamlined operations, reduced manual work, increased site visitation, and boosted conversion rates, positioning Sea Tow for long-term success with a significantly improved member experience.

Sea Tow Services International Inc