Case Study: Prevent Blindness improves website usability and engagement with LaunchPad Lab

Prevent Blindness boosts web traffic with LaunchPad Lab

Prevent Blindness, a nonprofit organization dedicated to preserving vision and preventing blindness, faced a challenge with its outdated website. The site was difficult to navigate, not mobile-friendly, and its stark, text-heavy design failed to reflect the organization's mission. They partnered with LaunchPad Lab for UX/UI design and marketing site development to create a website that better celebrated their passion for vision.

LaunchPad Lab designed and developed a new Drupal-based website with a vibrant color palette, engaging imagery, and an intuitive content management system. A key feature was an interactive vision comparison slider to educate users on eye diseases. The solution simplified site navigation and provided flexible templates. The new site increased web traffic for both the national office and its affiliates, helping attract new constituents and donors. LaunchPad Lab continues to support the organization with ongoing improvements.

Prevent Blindness Mission