Case Study: LeadStream streamlines mortgage applications with LaunchPad Lab

LeadStream builds a 50-point mortgage attribute profile with LaunchPad Lab

LeadStream, a Chicago-based fintech startup, needed to create a digital application to convert leads into mortgage customers. Their challenge was to make the complex mortgage application process simple, organized, and straightforward to ease potential customers' fears. They partnered with LaunchPad Lab for web app development and UX & UI design services to achieve this.

LaunchPad Lab designed and built a custom React application featuring an online wizard that broke down the process with a conversational tone and subtle animations. The solution included a white-label system, a direct mailer, and a comprehensive admin interface for analytics. This approach allowed LeadStream to leverage data from multiple sources, create detailed customer profiles, and rapidly adapt their strategy, resulting in a greatly simplified mortgage process that successfully converted leads.

LeadStream