Case Study: Kawasaki Engines boosts dealer self-service and revenue with LaunchPad Lab

Kawasaki Engines boosts dealer self-service with LaunchPad Lab, adding 15% more engine replacements to cart

Kawasaki Engines, a global leader in manufacturing high-performance engines, faced a challenge with its decentralized and manual engine replacement process for its vast network of dealers. The lengthy process, which relied heavily on customer support and risked human error, needed to be streamlined. Kawasaki Engines turned to vendor LaunchPad Lab for web app development to create a centralized solution.

LaunchPad Lab built a self-service cloud-based portal on Heroku that empowered dealers to independently find, compare, and order replacement engines. This solution automated key steps and modernized the workflow, leading to a 15% conversion rate on new engines added to cart and an increase in revenue within six weeks. The vendor's application also significantly improved efficiency and reduced errors for Kawasaki Engines.

Kawasaki Engines