Case Study: John Ball Zoo streamlines checkout and boosts revenue with LaunchPad Lab

John Ball Zoo streamlines checkout and ends two weeks of camp-registration cleanup with LaunchPad Lab

John Ball Zoo, a nonprofit zoo in Michigan, faced a significant challenge with its outdated and clunky online checkout process, which was frustrating customers and donors and costing the organization potential revenue. To modernize its systems and support its growth, the zoo partnered with vendor LaunchPad Lab for web app development and UX/UI design services to create a streamlined digital experience.

LaunchPad Lab implemented a solution using the Spreedly payment orchestration platform to integrate with the zoo's existing Centaman point-of-sale system. This created a branded, user-friendly checkout that could process multiple payment methods securely. The updated system reduced friction for customers, provided a foundation for increased revenue and scalable growth, and prepared John Ball Zoo for future digital transformation initiatives.

John Ball Zoo