Case Study: Ironhorse Funding streamlines loan applications with LaunchPad Lab

Ironhorse Funding speeds pre-qualification and boosts conversions with LaunchPad Lab

LaunchPad Lab partnered with Ironhorse Funding, a leading provider of financing for motorcycles, powersports, RVs, and marine vehicles. The customer faced a cumbersome loan application process that required a social security number for a hard credit pull immediately, discouraged applicants with no way to save partial applications, and lacked integration with their Salesforce system. Their challenge was to create a streamlined, customer-friendly pre-qualification experience.

The solution implemented by LaunchPad Lab was a secure, web-based credit application portal built with Salesforce Experience Cloud and integrated with Sales Cloud and other tools. This allowed consumers to get pre-qualified without an SSN, upload documents easily, and receive personalized offers at their own pace. The results included a faster sales cycle with higher conversion rates, improved customer satisfaction through self-service, and greater operational efficiency by automating manual tasks like lead tracking for abandoned applications.

Ironhorse Funding