Case Study: Breadcrumb creates a smart hunting app to help hunters find gear with LaunchPad Lab

Breadcrumb earns 10+ million Facebook video views in 5 days with LaunchPad Lab

LaunchPad Lab partnered with Breadcrumb, a company addressing the challenge of hunters losing costly arrows and equipment. The customer needed a solution to track this gear from a phone to save time and avoid scaring away game, leading to a project involving mobile app development.

The solution implemented by LaunchPad Lab was an iOS and Android app built with Ionic. It allowed hunters to find their smart nocks and location markers via Bluetooth, trigger lights and sounds on the devices, and view their last known location on a map. The results were significant, including a Facebook video that received over 10 million views and generated substantial initial pre-order sales for Breadcrumb.

Breadcrumb