Case Study: SpotOn achieves 13% higher CSAT with LaunchNotes

SpotOn boosts CSAT by 13% with LaunchNotes

SpotOn, a restaurant technology and financial services company, faced a challenge in standardizing its internal product communication. With dozens of product managers sending ad hoc release notes through various channels, their customer-facing teams were often out of sync, leading to delayed support and missed sales opportunities. To address this, they implemented LaunchNotes to centralize their release communications.

Using LaunchNotes, SpotOn created four distinct pages for targeted communication to internal teams, partners, and customers. This solution provided a standardized process that improved alignment and enabled value-driven storytelling for each release. As a result, SpotOn achieved a 13% year-over-year increase in CSAT, a 48% average open rate on internal announcements, and accelerated time to close on new deals.

SpotOn