Case Study: Property Finder replaces 100-person meetings with weekly product updates using LaunchNotes

Property Finder replaces 100-person meetings with LaunchNotes and hits 85%+ digest open rates

Property Finder, the leading real estate portal in the Middle East and North Africa, faced a significant challenge with internal communication. Their fast-paced product development led to a sprawl of incompatible update systems across departments, causing misalignment and a poor customer experience. This dysfunction reached a point where sales representatives were learning about new features from customers. Property Finder partnered with LaunchNotes to find a solution.

Using LaunchNotes' announcements and digests, Property Finder created a single, simple source of truth for product updates. The solution was implemented quickly and drove immediate adoption. Results included a 100% sales team alignment on product releases, an 88% drop in customer experience misalignment cases, and a weekly digest email with an 85%+ open rate. Leadership hailed LaunchNotes as one of the best and most efficient solutions implemented at the company.

Property Finder