Case Study: Narmi achieves faster sales and stronger revenue metrics with LaunchNotes

Narmi speeds sales cycles and closes deals faster with LaunchNotes

Narmi, a fintech company providing digital banking platforms, faced the challenge of continuously communicating its rapid product updates to an audience of regional banks and credit unions not accustomed to such a fast pace of innovation. Their initial efforts with plain text emails and a marketing automation tool were burdensome and lacked a dedicated, polished hub for all announcements. To solve this, they implemented the LaunchNotes platform to serve as a single source of truth for their product updates.

Using LaunchNotes, Narmi created a branded hub for its announcements, which is now embedded into customer onboarding. This solution from LaunchNotes streamlined their release communication process, saving the team significant time. The results included a positive impact on key revenue metrics, with Narmi reporting increased sales velocity, higher win rates, a faster sales cycle, and more frequent deal closures thanks to effectively showcasing their pace of innovation.

Narmi