Case Study: Loom turns product momentum into a growth lever with LaunchNotes

Loom uses LaunchNotes to power 200+ product announcements

Loom, a workplace video messaging platform, faced the challenge of communicating its rapid product updates effectively to fuel growth and build customer confidence. Their VP of Product & Marketing needed a robust solution to announce new features without over-messaging users, provide a single destination to showcase product evolution, and eliminate any dependency on engineering resources. They turned to LaunchNotes to solve this problem.

By implementing LaunchNotes' announcements and roadmap products, Loom empowered its product and marketing teams to own the communication process entirely. The solution provided a central platform to broadcast product momentum, turning each release into a marketing moment. As a result, Loom became one of LaunchNotes' most active users, publishing hundreds of announcements that helped create loyal fans, inspire confidence in prospective customers, and leverage their product development velocity as a key growth lever.

Loom