Case Study: Cvent aligns teams and drives customer outcomes with LaunchNotes

Cvent drives $100K ARR and boosts email opens 15% with LaunchNotes

Cvent, a global meetings, events, and hospitality technology company, faced significant challenges in aligning its internal teams and enterprise customers across its expansive multi-product portfolio. With over 90 sprint teams shipping hundreds of features annually, a lack of standardized communication workflows meant account teams were frequently uninformed about releases, leading to misalignment and strained relationships. To solve this, they turned to the LaunchNotes platform.

By implementing LaunchNotes as their central hub for all product change, Cvent standardized their communication. The solution provided targeted posts, custom email digests, and Slack notifications to ensure the right information reached the right audiences. This resulted in a measurable impact, including a deal worth over $100K in ARR being directly attributed to using LaunchNotes in a client meeting and a 10-15% increase in email open rates. LaunchNotes successfully synchronized Cvent's teams and drove better customer outcomes.

Cvent