Case Study: AIQ achieves 50%+ open rates and faster product knowledge sharing with LaunchNotes

AIQ achieves 50%+ open rates with LaunchNotes

AIQ, a company that provides a customer loyalty and engagement platform, faced a significant challenge in scaling its product communications. With no consistent process for announcing updates, customers were unaware of new features, and internal teams like Customer Success and Sales were perpetually unprepared. This lack of transparency culminated in frustration from a major client, threatening the business relationship.

To solve this, AIQ implemented LaunchNotes, using its Announcements and MCP server products. The solution was integrated into their internal AI tooling to auto-draft release notes and power an internal knowledge base. This resulted in an 80% reduction in time to publish updates and achieved email open rates of over 50% across thousands of customers. LaunchNotes enabled faster feature adoption and became a central tool for the entire company.

AIQ