Case Study: SACHAJUAN achieves global media monitoring and MIV-driven sales insights with Launchmetrics’ Discover

Reaching a truly global and holistic media monitoring via Launchmetrics’ Discover

SACHAJUAN, the Stockholm-based haircare brand founded in 1997, turned to Launchmetrics’ Discover to solve the challenge of truly global, holistic media monitoring. The PR team needed a single, consistent KPI to track mentions across channels and regions, generate quarterly and biannual reports, and compare Media Impact Value (MIV®) with regional sales to hold markets and distributors accountable.

Launchmetrics’ Discover delivered a self-service monitoring and reporting platform that gave SACHAJUAN a global view of performance—coverage across 50+ countries, 1,400+ online articles (440+ sources) driving over $5.5M in MIV®, and 150+ print placements (60+ titles) driving over $330K in MIV®. By using Launchmetrics’ MIV® metric to benchmark PR versus sales, SACHAJUAN improved HQ-level reporting and accountability, highlighting top placements like Cosmopolitan US (MIV €38K, reach 39.6M) and Harper’s Bazaar China (MIV €45K, reach 1.2M).

SACHAJUAN

Ellen Beckman

Global Brand Manager