Case Study: R13 achieves streamlined sample management and increased press coverage with Launchmetrics Samples

R13 boosts press coverage and streamlines sample tracking with Launchmetrics

R13, a New York-based fashion brand, faced significant challenges with its manual sample tracking system, which led to inefficiencies, high sample loss, and an inability to manage a high volume of global requests. To gain a holistic overview of sample activity and scale its operations, the brand turned to Launchmetrics and adopted its Samples solution to modernize its process.

By implementing Launchmetrics Samples, R13 transformed its sample management, gaining real-time tracking and streamlining its workflows. This allowed the team to proactively plan send-outs, strengthen media and VIP relationships, and optimize PR opportunities. The solution from Launchmetrics provided comprehensive reporting, enabling the brand to analyze sample usage and measure the Media Impact Value™ of each placement, resulting in increased global brand exposure and data-backed decision making.

R13