Case Study: Paul Smith achieves holistic PR success with Launchmetrics

Paul Smith simplifies PR management with Launchmetrics, sending 600+ samples and managing 1000+ attendee events

Paul Smith, a global fashion brand, faced significant challenges managing its public relations operations due to inefficient manual processes. With a geographically distributed team, tracking fashion samples and organizing events using spreadsheets was time-consuming and prone to error, leading to inefficiencies and missed opportunities. To overcome this, they turned to the vendor Launchmetrics for a digital solution.

By implementing Launchmetrics' Samples, Events, and Contacts solutions, Paul Smith centralized its PR management. This allowed the team to track inventory and event details seamlessly. The results were substantial, including the successful sending of over 600 samples during Paris Fashion Week and the simplified management of large-scale events. Launchmetrics provided the tools for Paul Smith to improve efficiency and maximize press coverage.

Paul Smith