Case Study: KIKO Milano strengthens global PR performance with Launchmetrics

KIKO scales PR across 60+ markets with Launchmetrics

KIKO Milano, a leading global beauty brand, faced a significant challenge as it expanded into over 60 markets. Their public relations data became fragmented, making it difficult to measure what was working, compare results across regions, and maintain alignment as a global team. To overcome this, they turned to the vendor Launchmetrics for a solution, adopting tools like Discover and Insights to gain better visibility.

By implementing Launchmetrics, KIKO Milano unified its data, enabling more accurate, data-led decisions using metrics like Media Impact Value. The solution allowed the team to identify high-performing campaigns early, prioritize efforts, and save time with faster, more consistent reporting. As a result, Launchmetrics helped KIKO strengthen recognition of PR's impact, influence budget allocation, and foster stronger collaboration across its international markets.

KIKO